Don’t make your website primarily about YOU.
Focus your website around resourceful content, IDX and tools. Your real estate website is a great place to educate your visitors about the market.
Your online contact form is very important, but for your users, the most important point is to make it short and simple, so Keep it simple; get their email, name and phone number.
Avoid annoying disruptions like pop-up ads, audio, and video within seconds of their arrival. If your page takes more than 5 seconds to load, visitors are likely to leave your website. If your website loads fast, users feel good about your company and your brand.