Real Estate Photography

In real estate photography, it’s the pops of bright color that gets people’s attention. My biggest tip is using colorful and vibrant decor. If the property is large, think about using drone footage for your listing. Having professionally-taken photos is the key to marketing and selling the home, many clients are going to expect a virtual tour of their property …

Facebook Real Estate Marketing

Facebook is one of the most widely used social media, with so many active users. Facebook is an essential component of an effective online marketing strategy for acquiring new clients, and business. Facebook allows for its users to create ads that display a message to other Facebook users and the ads can be specifically targeted to your key demographics. You …

Tips for Your Website

Don’t make your website primarily about YOU. Focus your website around resourceful content, IDX and tools. Your real estate website is a great place to educate your visitors about the market. Your online contact form is very important, but for your users, the most important point is to make it short and simple, so Keep it simple; get their email, …

Make Peace with Technology

Welcome to the twenty-first century. Buyers can search properties online, compare prices, take virtual tours of every room, read reviews of your service, get information about the neighborhood even sign contract digitally. New technologies are constantly changing, make sure you’re keeping up with the times. That’s why now, more than ever, agents need to keep up with technology if they …

The Real Estate Agent’s Dress Code

Representing your client: Your dress also contributes in your client’s reputation. Attention to detail: Being well groomed demonstrates discipline. Be ready for anything: Keep alternative shoes in the car and an umbrella. No yoga pants: The message you are sending to your clients is “I’m so busy, I just ran here from my yoga class”, it shows them that you …

Customer Relationship Management

Focus on building relationship and not making sales. Concentrating on making sales alone without building a very strong relationship with your leads and past clients will drop your sales level and kill referrals from your leads for a basic business relationship with you. To be a successful real estate agent not only in the short run but in the long …

Mail Marketing

Direct mail allows your business to get the word out and promote its services. For a real estate business, direct mail lets you effectively target both buyers and sellers in a specific area to generate leads. Modern direct mail marketing databases allow you to target your campaign based on the value of an owner’s home and other factors. There are …

Develop a Market Budge

You need to know the amount you need to spend to meet your sales goals and the amount you can afford to spend. A good rule is that marketing budgets should equal about 10 percent of the commission income. Not enough marketing = not enough sales. Not enough sales = not enough income. It’s been proven time and time again …

Real Estate it’s not a hobby: It’s a Business

Real Estate is a professional and a serious work, that is a fact, and the best realtors are those who marry the pleasure they get from their work, but since your conduct as a real estate agent takes place in the professional world, you need to be prepared to provide the best guidance. Act professional and be accountable. Selling Real …

Build Your Brand

Creating a unique brand is an essential part of marketing for an independent real estate business. Your “brand” refers to the perception customers have about your services. Strong real estate branding, including your name, logo and slogan, can leave a powerful perception. A successful brand must: Transcend Be attractive Be culturally relevant Be instantly recognized Be identified as unique Be …